Architecture — 04
Sometimes the design is already settled and what is missing is the picture. A manufacturer needs their product shown in the shop it is sold for. A developer needs an apartment shown furnished. A designer needs their own scheme rendered properly. We build the space in 3D and light it so it reads as a photograph.
How it works
01
What the images are for and who decides from them. A brochure image and a client approval image are framed differently.
02
Drawings, a sketch, product dimensions, or photographs of the real space. We work from whatever exists.
03
Finishes, lighting and the kind of room it belongs in. A shelving unit in a bakery is not the same picture as the same unit in a pharmacy.
04
We block out the scene and agree the views from a rough draft, before anything is lit.
05
The stage that decides whether it looks real. Light direction, reflections, and the objects that make a room look lived in.
06
Full-resolution images plus one round of minor revisions.
Specification
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A shelving manufacturer’s range shown stocked and lit in the shop it is sold for. An empty steel frame tells a buyer nothing; a full aisle tells them everything.
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Apartments and houses shown furnished, so a buyer can picture living there before the plaster is dry.
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The same room rendered with two worktops or three floor finishes, so the decision is made on screen instead of after the joinery is built.
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Still images at print or web resolution, in the aspect ratio you need for catalogues, listings or presentations.
Send the product or the drawings and tell us where it belongs.